HOME FURNISHINGS INDUSTRY

How Can Customers Experience Home Furnishings Products Online?

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

HOME FURNISHINGS INDUSTRY

How Can Customers Experience Home Furnishings Products Online?

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

HOME FURNISHINGS Industry

How Can Customers Experience Home Furnishings Products Online?

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

HOME FURNISHINGS INDUSTRY

How Can Customers Experience Home Furnishings Products Online?

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

Insight

Insight

Insight

Insight

Written Insight

Beginning of 2021 and the UK is still in lockdown. Shops continue to be closed pushing stores to rely on their ecommerce stores - But how is the home furnishings industry coping? With 36% of people saying they wouldn’t buy furniture online due to being unable to test & feel the quality and comfort of a product, How are stores combating this?

One 3D Expanding Diagrams. Expanding product diagrams or animations of products give customers a closer indepth look at products and the specifics behind their productions, such as; materials,strength, colour & fabrics. It allows consumers to know indepth detail about the quality of a product without seeing it face to face.

Two Explanational Videos. When consumers are viewing product pages online they have to sift through lists of product details and with the competition online consumers attention span is very short. IKEA uses explanational videos where they put their products to quality tests - from these videos consumers can quickly find out the information they need to know but also get quality assurances that help them relax about buying furniture online.

Three 360 Degree Turnarounds. Using 3D produced images of products companies are able to create 360 turnarounds that allow consumers to view the products from every angle like they would in a store. This is great for consumers as normal product photography can be great however limited, whereas with a 360 degree image allows viewers to truly see a product, bridging the online to offline gap with 3D technology.

Four AR view. With this advanced technology companies are able to bring their products into the consumers home before they have bought the product. By doing this consumers can get an understanding of the scale and how the product would truly look in their own home. Companies who use AR view have shown an increase in sales by 36% purely due consumer anxiety diminishing. Five VR Showroom. Currently VR is an exclusive and expensive technology however is becoming more avaiable for the majority. Using the consumers own phone online stores can create VR showrooms where they can expereience and see the stores furnishing products as though they were in a real store. This relevation in technology will certainly evolve the future of ecommerce.

With technologies evolving bridging the gap between online and offline stores is becoming increasignly possible - making UX experience for consumers better.

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

Beginning of 2021 and the UK is still in lockdown. Shops continue to be closed pushing stores to rely on their ecommerce stores - But how is the home furnishings industry coping? With 36% of people saying they wouldn’t buy furniture online due to being unable to test & feel the quality and comfort of a product, How are stores combating this?

One 3D Expanding Diagrams. Expanding product diagrams or animations of products give customers a closer indepth look at products and the specifics behind their productions, such as; materials,strength, colour & fabrics. It allows consumers to know indepth detail about the quality of a product without seeing it face to face.

Two Explanational Videos. When consumers are viewing product pages online they have to sift through lists of product details and with the competition online consumers attention span is very short. IKEA uses explanational videos where they put their products to quality tests - from these videos consumers can quickly find out the information they need to know but also get quality assurances that help them relax about buying furniture online.

Three 360 Degree Turnarounds. Using 3D produced images of products companies are able to create 360 turnarounds that allow consumers to view the products from every angle like they would in a store. This is great for consumers as normal product photography can be great however limited, whereas with a 360 degree image allows viewers to truly see a product, bridging the online to offline gap with 3D technology.

Four AR view. With this advanced technology companies are able to bring their products into the consumers home before they have bought the product. By doing this consumers can get an understanding of the scale and how the product would truly look in their own home. Companies who use AR view have shown an increase in sales by 36% purely due consumer anxiety diminishing. Five VR Showroom. Currently VR is an exclusive and expensive technology however is becoming more avaiable for the majority. Using the consumers own phone online stores can create VR showrooms where they can expereience and see the stores furnishing products as though they were in a real store. This relevation in technology will certainly evolve the future of ecommerce.

With technologies evolving bridging the gap between online and offline stores is becoming increasignly possible - making UX experience for consumers better.

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

Beginning of 2021 and the UK is still in lockdown. Shops continue to be closed pushing stores to rely on their ecommerce stores - But how is the home furnishings industry coping? With 36% of people saying they wouldn’t buy furniture online due to being unable to test & feel the quality and comfort of a product, How are stores combating this?

One 3D Expanding Diagrams. Expanding product diagrams or animations of products give customers a closer indepth look at products and the specifics behind their productions, such as; materials,strength, colour & fabrics. It allows consumers to know indepth detail about the quality of a product without seeing it face to face.

Two Explanational Videos. When consumers are viewing product pages online they have to sift through lists of product details and with the competition online consumers attention span is very short. IKEA uses explanational videos where they put their products to quality tests - from these videos consumers can quickly find out the information they need to know but also get quality assurances that help them relax about buying furniture online.

Three 360 Degree Turnarounds. Using 3D produced images of products companies are able to create 360 turnarounds that allow consumers to view the products from every angle like they would in a store. This is great for consumers as normal product photography can be great however limited, whereas with a 360 degree image allows viewers to truly see a product, bridging the online to offline gap with 3D technology.

Four AR view. With this advanced technology companies are able to bring their products into the consumers home before they have bought the product. By doing this consumers can get an understanding of the scale and how the product would truly look in their own home. Companies who use AR view have shown an increase in sales by 36% purely due consumer anxiety diminishing. Five VR Showroom. Currently VR is an exclusive and expensive technology however is becoming more avaiable for the majority. Using the consumers own phone online stores can create VR showrooms where they can expereience and see the stores furnishing products as though they were in a real store. This relevation in technology will certainly evolve the future of ecommerce.

With technologies evolving bridging the gap between online and offline stores is becoming increasignly possible - making UX experience for consumers better.

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

Beginning of 2021 and the UK is still in lockdown. Shops continue to be closed pushing stores to rely on their ecommerce stores - But how is the home furnishings industry coping? With 36% of people saying they wouldn’t buy furniture online due to being unable to test & feel the quality and comfort of a product, How are stores combating this?

One 3D Expanding Diagrams. Expanding product diagrams or animations of products give customers a closer indepth look at products and the specifics behind their productions, such as; materials,strength, colour & fabrics. It allows consumers to know indepth detail about the quality of a product without seeing it face to face.

Two Explanational Videos. When consumers are viewing product pages online they have to sift through lists of product details and with the competition online consumers attention span is very short. IKEA uses explanational videos where they put their products to quality tests - from these videos consumers can quickly find out the information they need to know but also get quality assurances that help them relax about buying furniture online.

Three 360 Degree Turnarounds. Using 3D produced images of products companies are able to create 360 turnarounds that allow consumers to view the products from every angle like they would in a store. This is great for consumers as normal product photography can be great however limited, whereas with a 360 degree image allows viewers to truly see a product, bridging the online to offline gap with 3D technology.

Four AR view. With this advanced technology companies are able to bring their products into the consumers home before they have bought the product. By doing this consumers can get an understanding of the scale and how the product would truly look in their own home. Companies who use AR view have shown an increase in sales by 36% purely due consumer anxiety diminishing. Five VR Showroom. Currently VR is an exclusive and expensive technology however is becoming more avaiable for the majority. Using the consumers own phone online stores can create VR showrooms where they can expereience and see the stores furnishing products as though they were in a real store. This relevation in technology will certainly evolve the future of ecommerce.

With technologies evolving bridging the gap between online and offline stores is becoming increasignly possible - making UX experience for consumers better.

Recommended Readings

5 Pandemic Buying Habits That Are Here to Stay In The Winter Of 2021. 

Read More

How Has Covid-19 Shifted Consumers Psychological Needs?

Read More

The 5 Biggest Home Furnishings Challenges In The Face Of COVID 19.

Read More

Recommended Reading

The 5 Biggest Home Furnishings Challenges In The Face Of COVID 19.

Read More

Recommended Readings

5 Pandemic Buying Habits That Are Here to Stay In The Winter Of 2021. 

Read More

How Has Covid-19 Shifted Consumers Psychological Needs?

Read More

The 5 Biggest Home Furnishings Challenges In The Face Of COVID 19.

Read More