HOME FURNISHINGS INDUSTRY

How Has Covid-19 Shifted Consumers Psychological Needs? 

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

HOME FURNISHINGS INDUSTRY

How Has Covid-19 Shifted Consumers Psychological Needs?

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

HOME FURNISHINGS Industry

How Has Covid-19 Shifted Consumers Psychological Needs?

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

HOME FURNISHINGS INDUSTRY

How Has Covid-19 Shifted Consumers Psychological Needs? 

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

Insight

Insight

Social Insight

Insight

Written Insight

The world has been through a full storm of a pandemic, in March 2021 the UK went in to lockdown closing all stores, restaurants and any form of social activity. Whilst restrictions eased during the summer of 2020 we currently face being in another lockdown in the Winter of 2021, yet again leaving retail stores closed and pushing consumers to shopping purely online for any retail need. Due to these on and off spurts of lockdown and with restrictions limiting retail shopping, consumers psychological needs have begun to shift, with their focus now on ‘survival needs.’ Consumers are being forced by social change to re-evaluate their behaviours, needs, and priorities.

When stores opened mid summer in 2020, consumers began to visit stores but with added parameters; wearing a mask, gloves and being vigilant about keeping 2 meters of social distance between them and everyone around them. Pre Covid-19 consumers enjoyed social expeditions to visit stores on a regular basis however this is now thrown out the window with people now willing to accept the current social changes in society to ensure they are protected and safe. Previously retail shopping was seen as a form of activity for many or even labelled as ‘retail therapy’ a pass time that would bring friends and family together to spend the day chatting, eating and above all else, shopping. But with the dangers brought with Covid-19 these expeditions to the shop are beginning to be labelled unnecessary and too high risk.

Not only this but with added queuing and social distancing, customers will become selective on which stores they spend their time at. How much time is considered reasonable to spend in a store for none essential items? e.g.fashion retailer, furniture or decor. Driving to a store, then queueing for sometimes up to thirty minutes, getting into the store only to find 3 out of 7 items a consumer needed or wanted results in one and a half hours of time invested however left feeling like their investment was not rewarded. This new phase of shopping for consumers has lead to many shoppers feeling angry and unsatisfied with physical retail stores, vowing to never go back to any stores in the near future.

How will retail stores recover if this is the general attitude towards physical stores due to these physiological changes from COVID 19? How can this be resolved now? Will the UK consumer market stick with their new online craze of buying for their retail needs or will the UK market slowly move back to physical stores once again?

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

The world has been through a full storm of a pandemic, in March 2021 the UK went in to lockdown closing all stores, restaurants and any form of social activity. Whilst restrictions eased during the summer of 2020 we currently face being in another lockdown in the Winter of 2021, yet again leaving retail stores closed and pushing consumers to shopping purely online for any retail need. Due to these on and off spurts of lockdown and with restrictions limiting retail shopping, consumers psychological needs have begun to shift, with their focus now on ‘survival needs.’ Consumers are being forced by social change to re-evaluate their behaviours, needs, and priorities.

When stores opened mid summer in 2020, consumers began to visit stores but with added parameters; wearing a mask, gloves and being vigilant about keeping 2 meters of social distance between them and everyone around them. Pre Covid-19 consumers enjoyed social expeditions to visit stores on a regular basis however this is now thrown out the window with people now willing to accept the current social changes in society to ensure they are protected and safe. Previously retail shopping was seen as a form of activity for many or even labelled as ‘retail therapy’ a pass time that would bring friends and family together to spend the day chatting, eating and above all else, shopping. But with the dangers brought with Covid-19 these expeditions to the shop are beginning to be labelled unnecessary and too high risk.

Not only this but with added queuing and social distancing, customers will become selective on which stores they spend their time at. How much time is considered reasonable to spend in a store for none essential items? e.g.fashion retailer, furniture or decor. Driving to a store, then queueing for sometimes up to thirty minutes, getting into the store only to find 3 out of 7 items a consumer needed or wanted results in one and a half hours of time invested however left feeling like their investment was not rewarded. This new phase of shopping for consumers has lead to many shoppers feeling angry and unsatisfied with physical retail stores, vowing to never go back to any stores in the near future.

How will retail stores recover if this is the general attitude towards physical stores due to these physiological changes from COVID 19? How can this be resolved now? Will the UK consumer market stick with their new online craze of buying for their retail needs or will the UK market slowly move back to physical stores once again?

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

The world has been through a full storm of a pandemic, in March 2021 the UK went in to lockdown closing all stores, restaurants and any form of social activity. Whilst restrictions eased during the summer of 2020 we currently face being in another lockdown in the Winter of 2021, yet again leaving retail stores closed and pushing consumers to shopping purely online for any retail need. Due to these on and off spurts of lockdown and with restrictions limiting retail shopping, consumers psychological needs have begun to shift, with their focus now on ‘survival needs.’ Consumers are being forced by social change to re-evaluate their behaviours, needs, and priorities.

When stores opened mid summer in 2020, consumers began to visit stores but with added parameters; wearing a mask, gloves and being vigilant about keeping 2 meters of social distance between them and everyone around them. Pre Covid-19 consumers enjoyed social expeditions to visit stores on a regular basis however this is now thrown out the window with people now willing to accept the current social changes in society to ensure they are protected and safe. Previously retail shopping was seen as a form of activity for many or even labelled as ‘retail therapy’ a pass time that would bring friends and family together to spend the day chatting, eating and above all else, shopping. But with the dangers brought with Covid-19 these expeditions to the shop are beginning to be labelled unnecessary and too high risk.

Not only this but with added queuing and social distancing, customers will become selective on which stores they spend their time at. How much time is considered reasonable to spend in a store for none essential items? e.g.fashion retailer, furniture or decor. Driving to a store, then queueing for sometimes up to thirty minutes, getting into the store only to find 3 out of 7 items a consumer needed or wanted results in one and a half hours of time invested however left feeling like their investment was not rewarded. This new phase of shopping for consumers has lead to many shoppers feeling angry and unsatisfied with physical retail stores, vowing to never go back to any stores in the near future.

How will retail stores recover if this is the general attitude towards physical stores due to these physiological changes from COVID 19? How can this be resolved now? Will the UK consumer market stick with their new online craze of buying for their retail needs or will the UK market slowly move back to physical stores once again?

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

The world has been through a full storm of a pandemic, in March 2021 the UK went in to lockdown closing all stores, restaurants and any form of social activity. Whilst restrictions eased during the summer of 2020 we currently face being in another lockdown in the Winter of 2021, yet again leaving retail stores closed and pushing consumers to shopping purely online for any retail need. Due to these on and off spurts of lockdown and with restrictions limiting retail shopping, consumers psychological needs have begun to shift, with their focus now on ‘survival needs.’ Consumers are being forced by social change to re-evaluate their behaviours, needs, and priorities.

When stores opened mid summer in 2020, consumers began to visit stores but with added parameters; wearing a mask, gloves and being vigilant about keeping 2 meters of social distance between them and everyone around them. Pre Covid-19 consumers enjoyed social expeditions to visit stores on a regular basis however this is now thrown out the window with people now willing to accept the current social changes in society to ensure they are protected and safe. Previously retail shopping was seen as a form of activity for many or even labelled as ‘retail therapy’ a pass time that would bring friends and family together to spend the day chatting, eating and above all else, shopping. But with the dangers brought with Covid-19 these expeditions to the shop are beginning to be labelled unnecessary and too high risk.

Not only this but with added queuing and social distancing, customers will become selective on which stores they spend their time at. How much time is considered reasonable to spend in a store for none essential items? e.g.fashion retailer, furniture or decor. Driving to a store, then queueing for sometimes up to thirty minutes, getting into the store only to find 3 out of 7 items a consumer needed or wanted results in one and a half hours of time invested however left feeling like their investment was not rewarded. This new phase of shopping for consumers has lead to many shoppers feeling angry and unsatisfied with physical retail stores, vowing to never go back to any stores in the near future.

How will retail stores recover if this is the general attitude towards physical stores due to these physiological changes from COVID 19? How can this be resolved now? Will the UK consumer market stick with their new online craze of buying for their retail needs or will the UK market slowly move back to physical stores once again?

Recommended Readings

5 Pandemic Buying Habits That Are Here to Stay In The Winter Of 2021. 

Read More

The 5 Biggest Home Furnishings Challenges In The Face Of COVID 19.

Read More

How Can Customers Experience Home Furnishings Products Online?

Read More

Recommended Reading

How Can Customers Experience Home Furnishings Products Online?

Read More

Recommended Readings

5 Pandemic Buying Habits That Are Here to Stay In The Winter Of 2021. 

Read More

The 5 Biggest Home Furnishings Challenges In The Face OfCOVID 19.

Read More

How Can Customers Experience Home Furnishings Products Online?

Read More