WINTER 2021 PREDICTIONS FOR HOME FURNISHINGS COMPANIES

5 Pandemic Buying Habits
That Are Here to Stay In
The Winter Of 2021. 

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

WINTER 2021 PREDICTIONS FOR HOME FURNISHINGS COMPANIES

5 Pandemic Buying Habits
That Are Here to Stay In
The Winter Of 2021. 

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

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Adobe Commerce Developers

Join the leading ecommerce platform and win more customers with experience driven commerce. Ready to build a best in class website?

GET A QUOTE

Two minute form and we'll do the rest

WINTER 2021 PREDICTIONS FOR HOME FURNISHINGS COMPANIES

5 Pandemic Buying Habits That Are Here to Stay In The
Winter Of 2021. 

Author | Lillian Atkins | Creative Designer at VIXXR

22nd February 2021

Social Insight

Social Insight

Why online retailers trust VIXXR

Social Insight

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Learn more about each stage of your website build.

Choosing your base platform

Adobe provide two options, one for small businesses and one for enterprise level companies. The small business solution is free to download and is known as Magento open source. The enterprise edition is known as commerce cloud and requires a paid license which we can provide. For a feature comparison list click below.

Platform Feature Comparison
  • Unsure which platform is the correct choice for you? Speak with one of our certified solution specialists who can advise which is the better fit and why.
  • Learn more about each platform by booking a live tailored virtual demo with VIXXR and Adobe. We will show you examples of websites using each platform option, some of the features we think you will be most interested in and answer any questions you have, 

Discovery workshop

The discovery workshop provides a communication framework to enable the effective exchange of requirements and ideas. The output of the workshop forms the foundation of the technical specification and design brief. Our workshop is industry leading transforming your vision into actionable steps. 

Book a free discovery workshop (4hrs)
  • The discovery workshop is recommended but not compulsory. If you have completed your own discovery you can submit an RFP/RFQ.  
  • The workshop helped us to verbalise what has been in our heads for weeks. VIXXR were great at listening and evolving our ideas further as well as introducing some of their own. Having Adobe take part in he workshop enabled us to understand the platform ecosystem and partners in more detail. It's given us complete confidence in the new website and we are looking forward to launching in due course. Ecommerce director Virgin Fast Track 100 company. 

Design

Our design phase is about turning your brand and products into online shopping experiences. We delicately balance iconic visual ascetics with crafted purchase journeys to accelerate your sales with and build your brand advocates.  

  • We partner with the Baymard institute of Ecommerce UX and have full access to over 67,000 hours of professional Ecommerece design research. Using Baymard to fuel our designs we can create a blueprint of “State of the Art” user experience and measure how your new design will stack up against leading e-commerce sites in your industry to ensure your new site is number one.
  • If you need to be particularly efficient with cost, time or both then you might consider starting with a pre made design template. You can still make changes and tweaks but this is a great option for community sites on a budget or if you have a very short time to get your site live. 

Development

Your company can unlock real value through the combination of high coding standards to ensure the security, stability and performance of your website and years of experience to decrease cost through efficiency and accelerate time to value. Our global network of best in class Adobe//Magento developers are certified by Adobe. 

  • Our websites have 70% less bugs than the average Magento // Adobe site. That means less time and cost spent maintaining your site and more time increasing conversion and sales. This is thanks to our diligent quality assurance team who work in a tight feedback loop our developers. 
  • Whether you utilise Magento // Adobe as a stand alone solution or if you intend to integrate it as part of a suite of busimess software we are experienced integrators. We can build custom integrations or use an established API. We also have a range of external and internal 3rd party partners from SAP to Klevu. 

First class service

From discovery and planning to design and development we give you access to the best in the business on your terms. 

  • Every project has a dedicated project lead for the duration of the build. This person is your guide and point of contact. This persons job can be complex but their objective is simple, to make your life easy. 
  • We've created an online dashboard so you can track your project, raise questions and keep on top of things at any time. 
  • We can honestly say this has been a completely different approach and experience to any of the other agencies we have previously worked with. It's much more hands on and we appreciate that. Since our website was completed we have exceeded our forecasted targets and I have no doubt that the insights and experience of the VIXXR team have enabled that to happen. Managing Director, Global cabinet furniture brand. 

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

Written Insight

In 2020 Covid-19 hit the world by storm, nationally closing retail stores for a long extended amounts of time. In the UK stores were closed from March 2020 till July and shut again at the end of November continuing to present day, sadly throughout the Christmas and January sales busy season. Because of this drastic shift to online shopping for consumers there has been a significant increase in online sales, particularly in certain industries relating to the Home Furnishings Industries. With most consumers spending the majority of their time at home due to National Lockdowns as well as social distancing many people have turned to creating their home spaces into something more special for them to enjoy and live in.

"52% of buyers say they’ve shifted more of their spending to online compared to earlier this year. For some, online purchases became the safer option - and their preferred choice - even as stores have reopened, has changed the way they will shop going forward." [Solely Online]

"52% of buyers say they’ve shifted more of their spending to online compared to earlier this year. For some, online purchases became the safer option - and their preferred choice - even as stores have reopened, has changed the way they will shop going forward." [Solely Online]

"52% of buyers say they’ve shifted more of their spending to online compared to earlier this year. For some, online purchases became the safer option - and their preferred choice - even as stores have reopened, has changed the way they will shop going forward." [Solely Online]

A particular niche industry within the Home Industry is Gardening, which has excelled in the previous year. Sales have been recorded at rising by 78% throughout  the summer of 2020 and with the summer now stretching into another spring and summer it can be expected for these trends to remain. With more people cherishing their gardens than ever before it is an industry that is certainly going to continue to excel. 

With the UK closing their offices in March 2020, 66% of people were pushed to work from home in their own office spaces. From this and the demand to set-up offices at home, desks became high in demand and rising sales by 250%. This can be another purchase expected to continue with more and more consumers choosing to stay working from home in 2021. 

A new and profitable rising ecommerce industry is online Plant Stores. With the introduction of the furlough scheme in April 2020, resulting in 24% of the population to being at home and another 66% of people working from home consumers have consequently lead to wishing their home spaces to being more cosy and stylish. Plants seem to be a popular and modern way of doing this, particularly a trend for menials' a demographic that has spiked these sales  to selling an extra profitable amount of 44% throughout Covid-19.

Home decor is the next profitable industry during the ecommerce Covid-19 boom. With Home Accessories tripling in profits last year in 2020 and continues to stay at an all time high. Whilst furniture is an expensive buy, consumers have shown that throughout the pandemic they would typically only buy three large furniture items a year however this has more than doubled throughout Covid-19, with 4 out of 5 consumers now buying seven furniture items a year.

Whilst most paint companies are large independents or sold in chain hardware stores a new company called Lick has appeared mid Covid. Decorating is the last but not least profitable industry during Covid-19, with boutique paint companies such as Lick selling a can of paint every 14 minutes since the UK went into lockdown last March. 

The Home Furnishings industry is certainly pushing back against Covid-19; with consumers spending all their time at home they want their homes to be a more cosy and special than ever. Whilst Home Furnishing companies have struggled with their physical stores being closed the majority of these companies have also seen a 54% increase in ecommerce sales. Covid-19 continues to be disrupting the world, particularly the Uk, however the Home Furnishings Industry is standing strong and pushing back.

A particular niche industry within the Home Industry is Gardening, which has excelled in the previous year. Sales have been recorded at rising by 78% throughout  the summer of 2020 and with the summer now stretching into another spring and summer it can be expected for these trends to remain. With more people cherishing their gardens than ever before it is an industry that is certainly going to continue to excel. 

With the UK closing their offices in March 2020, 66% of people were pushed to work from home in their own office spaces. From this and the demand to set-up offices at home, desks became high in demand and rising sales by 250%. This can be another purchase expected to continue with more and more consumers choosing to stay working from home in 2021. 

A new and profitable rising ecommerce industry is online Plant Stores. With the introduction of the furlough scheme in April 2020, resulting in 24% of the population to being at home and another 66% of people working from home consumers have consequently lead to wishing their home spaces to being more cosy and stylish. Plants seem to be a popular and modern way of doing this, particularly a trend for menials' a demographic that has spiked these sales  to selling an extra profitable amount of 44% throughout Covid-19.

Home decor is the next profitable industry during the ecommerce Covid-19 boom. With Home Accessories tripling in profits last year in 2020 and continues to stay at an all time high. Whilst furniture is an expensive buy, consumers have shown that throughout the pandemic they would typically only buy three large furniture items a year however this has more than doubled throughout Covid-19, with 4 out of 5 consumers now buying seven furniture items a year.

Whilst most paint companies are large independents or sold in chain hardware stores a new company called Lick has appeared mid Covid. Decorating is the last but not least profitable industry during Covid-19, with boutique paint companies such as Lick selling a can of paint every 14 minutes since the UK went into lockdown last March. 

The Home Furnishings industry is certainly pushing back against Covid-19; with consumers spending all their time at home they want their homes to be a more cosy and special than ever. Whilst Home Furnishing companies have struggled with their physical stores being closed the majority of these companies have also seen a 54% increase in ecommerce sales. Covid-19 continues to be disrupting the world, particularly the Uk, however the Home Furnishings Industry is standing strong and pushing back.

A particular niche industry within the Home Industry is Gardening, which has excelled in the previous year. Sales have been recorded at rising by 78% throughout  the summer of 2020 and with the summer now stretching into another spring and summer it can be expected for these trends to remain. With more people cherishing their gardens than ever before it is an industry that is certainly going to continue to excel. 

With the UK closing their offices in March 2020, 66% of people were pushed to work from home in their own office spaces. From this and the demand to set-up offices at home, desks became high in demand and rising sales by 250%. This can be another purchase expected to continue with more and more consumers choosing to stay working from home in 2021. 

A new and profitable rising ecommerce industry is online Plant Stores. With the introduction of the furlough scheme in April 2020, resulting in 24% of the population to being at home and another 66% of people working from home consumers have consequently lead to wishing their home spaces to being more cosy and stylish. Plants seem to be a popular and modern way of doing this, particularly a trend for menials' a demographic that has spiked these sales  to selling an extra profitable amount of 44% throughout Covid-19.

Home decor is the next profitable industry during the ecommerce Covid-19 boom. With Home Accessories tripling in profits last year in 2020 and continues to stay at an all time high. Whilst furniture is an expensive buy, consumers have shown that throughout the pandemic they would typically only buy three large furniture items a year however this has more than doubled throughout Covid-19, with 4 out of 5 consumers now buying seven furniture items a year.

Whilst most paint companies are large independents or sold in chain hardware stores a new company called Lick has appeared mid Covid. Decorating is the last but not least profitable industry during Covid-19, with boutique paint companies such as Lick selling a can of paint every 14 minutes since the UK went into lockdown last March. 

The Home Furnishings industry is certainly pushing back against Covid-19; with consumers spending all their time at home they want their homes to be a more cosy and special than ever. Whilst Home Furnishing companies have struggled with their physical stores being closed the majority of these companies have also seen a 54% increase in ecommerce sales. Covid-19 continues to be disrupting the world, particularly the Uk, however the Home Furnishings Industry is standing strong and pushing back.

FAQ

Clients, partners & awards

The websites we develop break records, win awards and build growth beyond what our clients thought was possible. There is a formula for eCommerce success and it involves three key ingredients. 1. A deep understanding of human behaviour 2. A digital shopping experience that feels personal and 3. Elite technical knowhow. You're not building a website anymore, it's a destination.

Clients & Awards

The websites we develop break records, win awards and build growth beyond what our clients thought was possible. There is a formula for eCommerce success and it involves three key ingredients. 1. A deep understanding of human behaviour 2. A digital shopping experience that feels personal and 3. Elite technical knowhow. You're not building a website anymore, it's a destination.

The websites we develop break records, win awards and build growth beyond what our clients thought was possible. There is a formula for eCommerce success and it involves three key ingredients. 1. A deep understanding of human behaviour 2. A digital shopping experience that feels personal and 3. Elite technical knowhow. You're not building a website anymore, it's a destination.

More to explore

Featured case study. White Stores.

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Ongoing development support options.

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Contract developers for hire.

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Recommended Reading

How Has Covid-19 Shifted Consumers
Psychological Needs?

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How Has Covid-19 Shifted Consumers Psychological Needs?

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The 5 Biggest Home Furnishings Challenges In The Face Of
COVID 19.

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How Can Customers Experience Home Furnishings Products Online?

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